TAFE Queensland

Brief

Attract new international students and engage with them in a way that is compelling and long lasting.

Podshape Idea

MY STUDY JOURNEY. A podcast interviewing a range of international TAFE students and showcasing their experiences. Told in a style that is engaging, informative and not a hard sell

Strategy

From the podcast, extract short excerpts to be promoted internationally. Focus the season across key territories (i.e. Asia) and target those areas.

Results

TAFE QLD's highest year of international enrolments ever. They also had great success with social media marketing of 'My Study Journey' to international markets, with click-throughs exceeding 7 Million.

Quote from TAFE QLD

Due to the overwhelming success of our work with Podshape, we have incorporated this into our future digital strategy.

We have been extremely satisfied with the professionalism, knowledge, networking and strategic direction that Podshape has given us. The partnership allowed us to explore new and innovative ways to market, helping us grow our audience.

We are thankful for the work we are doing with Podshape and truly recommend them to partners who are considering working with them.

Marty Lock

Director, International Engagement
TAFE Queensland International Education

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