Metricon Homes

Podshape_Hovers_Metricon

Brief

Capture Metricon display home visitor details, deeply engage with them and position Metricon as the authority on home building and design.

Podshape Idea

Create an audio walkthrough of each display home, featuring Metricon experts detailing the interesting features, and explaining the home-building experience.

Strategy

Drive audio content via QR code as the visitor enters the display home. Utilise Metricon ambassador, Liz Cantor, to host the series and develop video extensions to further promote this new innovation

Results

More than 40% of people who visited a Metricon display home engaged with the audio. Metricon positioned as the #1 builder in SE QLD

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