Metricon Homes
Brief
Capture Metricon display home visitor details, deeply engage with them and position Metricon as the authority on home building and design.
Podshape Idea
Create an audio walkthrough of each display home, featuring Metricon experts detailing the interesting features, and explaining the home-building experience.
Strategy
Drive audio content via QR code as the visitor enters the display home. Utilise Metricon ambassador, Liz Cantor, to host the series and develop video extensions to further promote this new innovation
Results
More than 40% of people who visited a Metricon display home engaged with the audio. Metricon positioned as the #1 builder in SE QLD
VIDEO
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