TAFE Queensland
Brief
Attract new international students and engage with them in a way that is compelling and long lasting.
Podshape Idea
MY STUDY JOURNEY. A podcast interviewing a range of international TAFE students and showcasing their experiences. Told in a style that is engaging, informative and not a hard sell
Strategy
From the podcast, extract short excerpts to be promoted internationally. Focus the season across key territories (i.e. Asia) and target those areas.
Results
TAFE QLD's highest year of international enrolments ever. They also had great success with social media marketing of 'My Study Journey' to international markets, with click-throughs exceeding 7 Million.
Quote from TAFE QLD
Due to the overwhelming success of our work with Podshape, we have incorporated this into our future digital strategy.
We have been extremely satisfied with the professionalism, knowledge, networking and strategic direction that Podshape has given us. The partnership allowed us to explore new and innovative ways to market, helping us grow our audience.
We are thankful for the work we are doing with Podshape and truly recommend them to partners who are considering working with them.
Marty Lock
Director, International Engagement
TAFE Queensland International Education